Job Hunting TipsCareer Advice
Social Media Mistakes Part Two: Me Before We
by Stephen Lytle on Oct 30th, 2009
In an effort to continually inform our audience of mistakes that can be prevented in Social Media we move on to part two of this series: "Me Before We."Placing Your Personal Brand Before Your Companies
This is still one of the hottest and most controversial topics around, and deservedly so. Often times employees will find themselves tweeting/facebooking/etc. while at work (your scanning blogs right now so don't deny it!). The only thing is that 80% of people are updating their social media about themselves, not about their companies, a report by Rutgers College professors states. Companies, by nature, are looking to build their own brand, sometimes through the use of selectively chosen spokespeople who represent the brand and can be quoted within press articles (cited with the brand). When you're getting more attention than your company, you know something is wrong. You're not getting paid to be the Oprah of a company. Instead, you're being compensated based on the value you provide over time. When you draw attention to your personal brand instead of your company's, then your coworkers will get jealous, your manager will wonder why you aren't getting your work done and you'll eventually get fired.
Next: Social Media Mistakes Part Three: Corporate Policy >>
Previous: Social Media Mistakes Part One: The Simple Stuff >>
Continue reading Social Media Mistakes Part Two: Me Before We ›
0 Comments | | More
People use a lot 





